When To Call It Quits

Whether you are already involved in an email marketing campaign or are simply considering the possibility of launching an email marketing campaign it is important to note that email marketing…

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Why You Should Consider Joint Venture Marketing

Joint Venture Marketing is a great way to build your list, increase your customer base and maximize profits. The idea is simple: join forces with another business/business owner and instantly…

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Writing a good headline for your advertisement There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should attract the reader and make him read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline for the ad. The headline should catch attention of the eye at the first glance. Words in headlines should act as tags for the advertisement. It should say it all about the content that follows. If a company is selling reasonably priced furniture, the headline of their advertisement should be ?Durable furniture for less price?. This headline will attract the right customers who are on a look out for durable furniture as well as low cost furniture. If the customers to be reached belong to a category that are interested in decorating their house with beautiful furniture and aren?t concerned about the price to get the right look, then the headline can be ?Change how your house looks by our oriental furniture?. Anything other than the prospects should not be included in the headline. If both men and women can use a product, both of them should be referred to in the title, missing out even one of the category is like losing a huge number of potential customers. The title should be instant product seller. According to a research, five times more readers read just the headline when compared to those who read the complete advertisement. So the investment is of no use, if the title isn?t good enough to sell the product. There can be a possibility that the content of the ad isn?t strong enough. All the harm can be undone by having a powerful headline. The headline should be centered on the product and not the company that is selling the product. The customer?s interest should be reflected and he should feel that he is directly addressed. Start with ?you? and not ?we?. So if the client specified on mentioning the company?s name, don?t start the sentence with it. For example, instead of writing ?Tylenol ? solution for sever cold ?, write ?Got sever cold? Try Tylenol?. Never forget to mention the name of the product in the headline. The product name should be of top priority. A snapshot of the benefits of the product should be given in the headline. This is an important quality of a well-phrased headline. The customers look out for advantages when he thinks of buying a product. Keywords like whiter teeth, nutritious cereals, or miraculous growth should be incorporated in the title. If inculcating all these factors have made the headline long, it should be remembered to write the product advantages in bold. If a visual is placed in the advertisement, it will be a good complement. As a picture speak thousand words. But care should be taken that the headline should say some part of the story and the visual should say the rest. Don?t repeat the headline or the picture. Too much of cleverness should not be applied to design a headline. There are nearly five hundred advertisements in a local newspaper on weekends. A regular reader reads the headings of all of them. He will be able to classify between a false heading and a genuine heading. No false promises or information should be included in the headline. Over smart headlines are good for award competitions, but don?t really work with the savvy customers. The headline should give out a positive feeling to the reader. Negativity should be totally excluded as it not only creates a negative impression but the mind will also be not receptive friendly. It sometimes confuses the mind and it interprets a negative meaning of the message being delivered. Confidence should be reflected in the headline. Don?t include any doubtful words like if and but. Conditional phrases are a strict no. The sentence should be in present tense, instead of past or future.

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Will Internet Marketing Work for Your Business?

This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the…

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Viral Email Marketing

Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large…

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Your Guide To The Perfect Web Host

Which web host is the best? Who offers plans that are affordable? Which plan will best fit my own website’s needs? What about reseller plans? Choosing a web host can…

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Working With Computers In Today’s Society, There’s No Escape

Well, we’ve been warned that this time would come – probably from the earlier eighties on. Yes, computers have finally taken over and if you doubt it, we’re here to…

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Training Your JV Partners

When it comes to running an JV Partner program, most operators assume they just need to tell their JV Partners how to navigate the website, find text links and banners,…

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Women in Advertisements

Featuring a female model in advertisements initially started with advertisements on products like alcohol and adult entertainment. The trend then spread like a wildfire in the market and is still…

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Why Internet Marketing Does Not Work Without SEO

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in…

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